Meet the Partners | JWF - helping to shape future strategies for UHVM product design detail

Updated: Jun 15


Q: Please can you provide a short description of JW Froehlich and what you do?

A: JW Froehlich UK Ltd (JWF) is a globally active mid-sized manufacturer of testing and assembly systems for the automotive industry, employing a total of 70 direct staff in the UK. Its industry knowledge and high performance services are well-known and appreciated by all key vehicle manufacturers.

Q: How did your relationship begin with the other members of the consortium and what encouraged you to join the project?

A: JW Froehlich UK Ltd is an established supplier to JLR of Ultra High Volume Manufacturing (UHVM) assembly and test machinery, traditionally for Internal Combustion Engine (ICE) manufacture. Involvement in the Perseus project opens opportunities to share knowledge with other Consortium members and apply it to the development of vehicle electric drive and battery assembly and test machinery and techniques, which will enable us to continue supporting a key customer to the best of our ability.

Q: Tell us what JW Froehlich brings to a project like Perseus and why you think it’s important for you to be part of the consortium.

A: In sharing our expertise we anticipate benefiting from helping to shape future strategies for UHVM product design detail along with understanding the opportunities and constraints associated with attempting to repurpose existing assets.

Q: Throughout the duration of Perseus, what does JW Froehlich hope to achieve for themselves, the wider consortium and for UK industry?

A: Working with other Consortium members opens up a unique opportunity to work with product designers and those responsible for the application of state of the art equipment and techniques in the UK based automotive powertrain manufacturing environment.

Q: Explain to us what being a part of a project like Perseus means to you.

A: The journey we have embarked upon by being involved in projects like Perseus has enabled us to further develop our knowledge and skills in the transition from only focusing on internal combustion engine technology to the manufacturing and test technologies applicable to electric powertrains. This is key to our continued success as an automotive industry supplier, both in the UK and abroad.


Q: If you could use one word to describe Perseus what would it be and why?

A: Courageous. It is a demonstration of the desire to protect important UK industrial investment and jobs from the dangers posed by rapid changes in technology and political will, whilst also contributing to the longer term wellbeing of the environment.

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